SNAPS Ltd. to Tackle Football with New NFLPA Deal

NEW YORK, Sept. 21, 2020 /PRNewswire/ — SNAPS Ltd, the start-up accessory company disrupting the global hat market, has launched its…

NEW YORK, Sept. 21, 2020 /PRNewswire/ — SNAPS Ltd, the start-up accessory company disrupting the global hat market, has launched its Football Stars Collection of 10 NFL player-identified snapback accessories through a new partnership with the NFL Players Association (NFLPA) via its licensing and marketing arm NFL Players Inc. The line is available via

The first release of the Football Stars SNAPS collection includes 10 popular veterans, rising stars and rookies: Saquon Barkley, Odell Beckham Jr., Tom Brady, Ezekiel Elliott, Lamar Jackson, George Kittle, Patrick Mahomes, Baker Mayfield, Tua Tagovailoa and Chase Young.

«We’ve been getting requests for NFL players since we released our first NBA collection and we’re excited to make this happen. Football is so massive, such a part of the fabric of our nation. We’re proud to partner with the NFLPA to celebrate these players, the fans that love them, and the return of the game,» said Matt Eldridge, CEO, SNAPS.


SNAPS has patented a whole new accessory category. Snaps slide onto the back of a snapback hat taking advantage of the underutilized real estate of the naked strap. Snaps help consumers amp up their style, signal their passions and connect with their tribes. SNAPS also has lifestyle originals and partnerships with the NBA and the NFLPA, working with the leagues and with individual stars. Learn more at 

About the NFL Players Association

The National Football League Players Association («NFLPA») is the union for professional football players in the National Football League. Established in 1956, the NFLPA has a long history of assuring proper recognition and representation of players’ interests. The NFLPA has shown that it will do whatever is necessary to assure that the rights of players are protected— including ceasing to be a union, if necessary, as it did in 1989. In 1993, the NFLPA again was officially recognized as the union representing the players and negotiated a landmark Collective Bargaining Agreement («CBA») with the NFL. The current CBA will govern the sport through the 2030 NFL season.

About NFL Players Inc.

NFL Players Inc., the licensing and marketing arm of the NFLPA, connects businesses to the power of NFL players. NFL Players Inc. creates customized business solutions for partners, through licensing, marketing strategy and player activations. For more information, please visit

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